Hygo Studio is Hiring: Performance / Paid Acquisition Marketer

Typical comp: $70,000–$100,000 (median $85,000)

Hygo Studio is hiring a Performance / Paid Acquisition Marketer to build the paid acquisition function from zero on top of an existing 100M+ follower data foundation. The JD calls it “the most ‘turn the dial, watch the number move’ role at the company.” This page documents the role and the AIEH bundle that maps to what the JD actually screens for.

This is a real, open role at Hygo Studio (April 2026 listing). Salary range: $70,000–$100,000 base + performance bonuses tied to acquisition metrics and ROAS. Remote (open to relocation to Las Vegas, NV). Apply at hygo.com/#careers, or take the AIEH bundle below and share your Skills Passport URL alongside your application.

What Hygo is looking for

From Hygo’s job description:

Studio has massive organic distribution — a 100M+ follower Facebook page network, a growing affiliate program, and a brand presence across social platforms. But there is no paid acquisition function today. With behavioral data from millions of followers and a deep understanding of what content converts, a skilled paid marketer can build campaigns on Meta, TikTok, Google, and other platforms with unusually strong signal from day one.

Required skills (from the JD):

  • 3+ years running paid acquisition campaigns with direct ownership of budget and performance metrics — personally managed meaningful ad spend
  • Deep platform expertise in at least two of: Meta Ads, TikTok Ads, Google Ads (Search + Display/YouTube)
  • Strong analytical and data skills — comfortable in spreadsheets, statistical significance, building reporting dashboards that tie paid spend to revenue
  • Creative sensibility — knowing what ad creative performs and why
  • Conversion optimization — landing pages, offer testing, funnel design
  • Audience building — lookalike modeling, retargeting, custom audiences
  • Tracking and attribution — UTM, pixel/CAPI, GA4, post-iOS-14.5 attribution
  • Self-starter — no existing ad account, campaigns, or reporting
  • Bonus: SaaS, creator economy, AI/tech products, video ad production, programmatic platforms

How AIEH maps this role to a Skills Passport bundle

FamilyRelevanceWhy it matters here
Cognitive Reasoning0.85Statistical significance testing, attribution modeling, LTV:CAC analysis, lookalike audience math, A/B test interpretation — every section of this role is quantitative reasoning under uncertainty. Heaviest weighting.
AI Output Evaluation0.75The JD: “test ad creatives at volume — work with the brand director and prompt engineering team to produce ad creative that showcases Studio’s AI capabilities.” Judging which AI-generated ad creative performs is daily work.
Big Five Personality0.70High Conscientiousness for the systematic test discipline (statistical-significance-driven decisions, tracking infrastructure). Sufficient Openness for trying new platforms and ad formats.
Communication0.65”Brief creative effectively” + collaboration with brand and affiliate teams + reporting on ROAS to stakeholders.

Pillar weights for this role

  • Cognitive: 0.40 — heaviest weighting in the AIEH catalog for any role. Paid acquisition is fundamentally a quantitative reasoning + statistical discipline. Without this, you can’t run rigorous tests or trust the attribution numbers.
  • Domain: 0.30 — Meta/TikTok/Google Ads platform expertise + conversion optimization depth.
  • AI fluency: 0.15 — sufficient for evaluating AI-generated ad creative.
  • Communication: 0.15 — default weighting. Briefing creative and reporting on performance both matter, but they’re not the primary screen.

The composite score on the 300-850 calibrated scale is what Hygo can use to compare candidates without forcing each through a separate test platform.

Two ways to apply

Apply directly: visit hygo.com/#careers.

Apply with an AIEH Skills Passport: take the bundle above (start with the free Big Five sample). Share your passport URL alongside your hygo.com application. A high Cognitive Reasoning score combined with proven ad-spend track record is the strongest combination Hygo can see.

What AIEH cannot test (Hygo screens directly)

  • Direct ad spend ownership track record — bring specific budgets you’ve managed, ROAS you’ve achieved, and the time period over which you ran the campaigns.
  • Platform-specific expertise — Meta Ads Manager, TikTok Ads Manager, Google Ads. Show campaign screenshots or case studies (anonymized as needed).
  • Attribution infrastructure work — UTM frameworks you’ve designed, pixel/CAPI implementations you’ve shipped, GA4 dashboards you’ve built.
  • Creative briefing examples — ad creative you’ve directed and the performance differences between creative variations.
  • Conversion optimization track record — landing page experiments, funnel improvements, and the lift you achieved.

The interview process is Call, Test, Call. Expect a campaign-design exercise or analytics challenge in the test stage.

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