Hygo Studio is Hiring: Brand Director & Social Media Manager

Typical comp: $70,000–$110,000 (median $90,000)

Hygo Studio is hiring a Brand Director & Social Media Manager — a rare greenfield role where you build a brand from zero (Hygo has no formal brand identity today) and operate Hygo’s official social presence across X, Instagram, TikTok, YouTube, LinkedIn. This page documents the role and the AIEH bundle that maps to what the JD actually screens for.

This is a real, open role at Hygo Studio (April 2026 listing). Salary range: $70,000–$110,000 base + performance bonuses. Remote (open to relocation to Las Vegas, NV). Apply at hygo.com/#careers, or take the AIEH bundle below and share your Skills Passport URL alongside your application.

What Hygo is looking for

From Hygo’s job description:

Studio has a powerful product, a growing userbase, and a design system with tokens and components — but no formal brand identity. No brand guidelines, no visual language outside the product UI, no unified voice across channels. We need someone who can take what exists, shape it into a cohesive brand, and then bring that brand to life across every touchpoint. This is a rare greenfield opportunity: you’re not inheriting someone else’s brand book and making incremental tweaks. You’re building it.

Required skills (from the JD):

  • 5+ years in brand design, brand strategy, or creative direction — ideally with experience building or significantly evolving a brand (not just maintaining one)
  • Strong visual design skills — you can produce polished brand assets yourself. Portfolio required.
  • Experience managing official brand social media accounts with demonstrated audience growth and engagement
  • Excellent copywriting — tweets, brand manifesto, ad copy with equal confidence
  • Strategic thinker — brand positioning, competitive differentiation, audience personas
  • Self-directed and comfortable with ambiguity
  • Proficiency in Figma, Adobe Creative Suite, After Effects, or Canva (no mandated toolchain)
  • Understanding of AI and tech culture
  • Bonus: startup or creator economy experience, motion/video design, building a brand guide from scratch

How AIEH maps this role to a Skills Passport bundle

FamilyRelevanceWhy it matters here
AI Output Evaluation0.85The role lives at the intersection of brand and AI-generated content. AOE tests judgment on what visual/copy AI output works for the brand — daily judgment work.
Communication0.85”Tweets, brand manifesto, ad copy with equal confidence” + brand voice development = communication skill at multiple registers. Heaviest weighting in this bundle.
Big Five Personality0.80High Openness predicts the visual creativity and willingness to build something new without a playbook. The JD explicitly screens for “self-directed and comfortable with ambiguity” — a Conscientiousness × Openness signature.
Situational Judgment0.65”Brand QA — review outward-facing materials across the company” + crisis-response on social are judgment-call work.

Pillar weights for this role

  • Communication: 0.35 — heavily bumped above default. The JD requires copywriting at three different registers (brand voice, social tactical, ad performance), plus brand strategy articulation. This is the dominant competency.
  • Domain: 0.30 — brand design + social media management depth.
  • AI fluency: 0.20 — sufficient AI judgment for an AI-platform brand.
  • Cognitive: 0.15 — analytical ability matters for performance tracking but isn’t the primary screen.

The composite score on the 300-850 calibrated scale is one signal; the portfolio is the other half for this role. AIEH does not replace portfolio review — it complements it.

Two ways to apply

Apply directly: visit hygo.com/#careers and include your portfolio.

Apply with an AIEH Skills Passport: take the bundle above and share your passport URL alongside your hygo.com application + portfolio. The Big Five score gives Hygo signal on the Openness × Conscientiousness × ambiguity- tolerance profile the JD screens for; the Communication score backs up your written work.

What AIEH cannot test (Hygo screens directly)

  • Visual design portfolio — non-negotiable per the JD. Show brand work you’ve shipped: brand guides, identity systems, social campaigns, campaign creative.
  • Brand-building (not maintenance) experience — the JD specifically excludes “just maintaining one.” Bring before/after evidence of brands you’ve reshaped or launched.
  • Tool proficiency — Figma, Adobe, After Effects samples in your portfolio.
  • Audience growth on official brand accounts — show specific accounts
    • growth metrics.

The interview process is Call, Test, Call. Expect a brand exercise or creative challenge in the test stage.

Prove you're ready for this role

Take these AIEH-native assessments to add evidence to your Skills Passport:

Try the top test free